M / Amazon Ads glossary
Match Type
The rule deciding which searches a keyword may match: exact, phrase or broad.
Final / Your account · your rules
Put the next decision in account context.
One account is enough to see the operating model in motion.
M / Amazon Ads glossary
The rule deciding which searches a keyword may match: exact, phrase or broad.
Final / Your account · your rules
One account is enough to see the operating model in motion.